For people wanting to gain strength and fitness safely, quickly, and efficiently.
Our HUR SmartZone is a complete, stylish training studio suitable for all fitness levels.
Our HUR machines are designed by Helsinki University Research and imported from Finland. Every move you make, every step you take, is uploaded to your personal HUR profile, tracking your progress over time.
Our expert trainers run HUR Group classes and Be Strong classes every day. All classes are free for Members: see Memberships for detail.
We can be 15 years younger
Imagine living in a body that is 5, 10, even 15 years younger than our birthdays tell us.
The science is in: we can slow, halt and even reverse our biological clock. And one of the most important keys for rewinding that clock is our level of cardiovascular and muscular fitness:
Your personal path to fitness depends on your starting point, commitment and aspirations. Our Physiotherapist will tailor a Be Well Roadmap that is right for you and review your progress with you every 12 weeks.
HUR SMARTZONE: safe efficient effective easy to use
The screen shows the number of repetitions for you to do. You complete the reps and move to the next machine. Nothing to think about; nothing to do, other than get fitter and stronger.
The intelligent way
With HUR SmartTouch our staff create and manage your personal strength training program, as part of your Bell Roadmap. Data is automatically collected in real time each time you use a machine, including: repetitions; resistance; range of movement; power, and progress.
You will be able to access your reports online, to track your progress and inform future adjustments to your program.
Expert Support and Guidance
…because we do better, together.
HUR Group classes
Expect to laugh, share stories, and enjoy yourself, even as you push out that last rep!
Be Strong classes
Activities may include stretching, body weight exercises, medicine balls, bands, and much more. The emphasis is on variety and having fun while getting a thorough workout!
Frequently Asked Questions
During your HUR Onboarding, conducted by a Be Well Keeper, your card will be loaded with the strength and fitness program set out in your Roadmap: which machines, how many reps, seating preference and lever placement.
Chronological age is the number of years a person has been alive; Biological Age refers to how old a person seems. Functional Age refers to how well a person’s body functions.
We use calendars to measure our chronological age; scientists use DNA methylation to determine biological age. There are plenty of sites which, at a price, will collect your DNA and report on your Biological Age. At Be Well, we provide a free Age Analysis that measures your Functional Age.
How important is it to know your biological age? Here is some practical advice from the inventor of the biological clock, back in 2011, Professor Steven Horvath:
“The data from these clocks has validated everything we already know about what leads to long lifespans. If I was an alien from Mars arriving on planet Earth and I used these clocks, it would basically recapitulate 50 years of epidemiologic research.
It would say smoking is terrible for you. It would say obesity is bad for you. It would say eat vegetables. It would say exercise.” Source
Turns out, our lifestyle is our worst poison or best medicine. As we already knew. But we get to choose.